Responsibilities

• Define and execute a comprehensive content strategy across all platforms and channels, owned and paid (e.g., website and apps, social,, video, emerging channels, influencer/creator amplification)
• Establish and maintain a consistent, authentic, and differentiated league voice across all output
• Partner closely with Marketing to align content calendar with campaigns, tentpole moments, and season priorities to meet business goals and accelerate growth
• Develop an approach to strategically distribute and commercialize content
• Ensure content reflects the league’s values, players, clubs, and fan communities
• Support club social and content teams.
• Oversee end-to-end production of long-form, short-form, and real-time content, including match coverage, storytelling, and original programming
• Partner closely with league broadcast/streaming media partners to drive greater content collaboration, distribution, and amplification
• Develop content themes and franchises; custom and partner content
• Lead editorial planning, content calendars, and platform-specific strategies
• Drive innovation in formats, leveraging trends, new platforms, and evolving fan consumption behaviors
• Ensure high-quality, scalable production workflows across internal teams and external partners
• Collaborate with Partnership/Commercial teams to integrate sponsored authentically into organic content.
• Ensure delivery of partner commitments through compelling, on-brand content executions
• Balance commercial objectives with fan-first storytelling and editorial integrity
• Lead strategic partnerships with social media platforms (including YouTube) to drive audience growth, content distribution, and monetization opportunities across league channels.
• Identify and execute strategies to grow and engage diverse and emerging audiences
• Leverage cultural moments, player narratives, and community-driven storytelling to expand reach
• Optimize content for platform-specific algorithms and consumption patterns
• Utilize influencer/creator channels to amplify messages and reach new audiences

Requirements

• 10+ years of experience in content strategy, digital media, or production; sports, media, or entertainment experience a strong plus, but not required
• Proven track record of building and scaling high-performing, growth-driving content platforms and teams
• Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies
• Experience with SEO, GEO and AI tools that support efficiency.
• Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goals
• Strong analytical mindset with experience using data to drive decisions
• Exceptional storytelling instincts and editorial judgment
• Experience working in a fast-paced, high-growth environment

Benefits

• Competitive Compen sation: $165,000 - $195,000 (Salary is contingent upon candidate qualifications and functional business needs).
• Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end-of-year office closure.
• Hybrid Work Model: Three days in-office and two remote days per week.
• Robust Health Coverage: Medical, Dental, Vision, and Mental Health benefits for employees and dependents.
• Financial Future: 401k with employer match and safe harbor contributions.
• Comprehensive Benefits & Perks: Commuter benefits, Short/Long-Term Disability, Life Insurance, Gym On-Site, Voluntary Pet Insurance, and more!