Responsibilities

• Develop lifestyle strategies that drive coverage growth, create distinction and help client break through with key media audiences and younger consumers
• Generate buzz and earned coverage for product launches, brand announcements, partnership news and must-win moments
• Leverage expertise and background to push client into new creative storytelling territories, including partnerships with external voices including musicians, designers, athletes, creators or emerging platforms
• Manage an internal team of junior staff while overseeing all aspects of account work including: trend analysis, message development, pitch creation, event execution, measurement, story ideation, staffing and more
• Use research and analytics to strengthen media strategies and client recommendations
• Provide oversight and management on account financials including budgets, time sheets, oversight of client billing process, and vendor invoicing
• Understand client’s challenges, anticipate their needs and capitalize on new opportunities to solve key issues while unlocking growth for client and UEG
• Aid in new business development via participation in pitch meetings, brainstorms, idea generation, staffing discussions and more
• Maintain a high-performing, diverse, creative and cross-functional team to provide clients with best-in-class work
• Lead, coach and develop a team of talented communications pros while ensuring career development plans and goals