Responsibilities

• Serve as the senior leader and escalation point for performance marketing, providing executive-level visibility into performance, forecasts, risks, and opportunities.
• Own performance marketing strategy and outcomes for broadband, with accountability for acquisition growth, efficiency, and ROI across all channels.
• Define and scale integrated, cross-channel strategies that unify media, CRM, web, and offline channels into a cohesive, high-performing acquisition engine.
• Establish best-in-class measurement frameworks, including attribution, incrementality testing, and full-funnel performance visibility; drive adoption of standardized KPIs and reporting.
• Lead investment strategy and optimization, guiding budget allocation, channel mix, and tradeoffs to maximize growth and efficiency at scale.
• Build and institutionalize a culture of experimentation, setting enterprise learning agendas, test-and-learn roadmaps, and continuous optimization practices.
• Identify and close capability gaps across data, technology, process, and talent; champion advancements in AI, automation, and MarTech to accelerate performance.
• Develop and mentor high-performing teams, fostering analytical rigor, strategic thinking, and a performance-first mindset across the organization.

Requirements

• 10-15 years Marketing experience in authoring and executing national integrated direct marketing plans with recognized B2C brands.
• 5-10+ years of experience delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.
• Digital Marketing: Must have a solid understanding of digital marketing and experience including CRM, web/ecommerce, media, social, etc. (Required)
• Direct Marketing: Must have experience in data driven marketing techniques and traditional database marketing is critical. Adobe Analytics and media platform experience a strong plus. (Required)
• Cross Functional Relationships: Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Ensuring all stakeholders are aligned and delivering on clearly-defined strategy. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Preferred

• Master's/Advanced Degree (Preferred)
• Consumer Insights: Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Preferred)