Responsibilities

• Brand Strategy
• - Evolve and refine the UFL brand positioning, personality, tone of voice to invigorate the marketplace, push the personality forward to spark more interest, excitement and brand love in the marketplace.
• - Cascade the league’s missions, brand values and positioning through the unique lens of the team brands. Help develop and evolve each team’s unique brand manifesto, personality and voice to become bolder and ownable across all team channels and touchpoints - with an eye on social voice, mascot, Kids Club, hype team, street teams & brand ambassadors and game day tone, while also staying aligned and supportive of the UFL’s mission and values.
• - Maintain brand integrity for all internal and external touchpoints to ensure all sales, branding, marketing, communications, events are aligned with the overarching brand position.
• - Work closely with the content team and retail operations team to ensure content and product assortment reflect brand guidelines and the latest trends.
• Marketing Strategy
• - Develop marketing plans and playbooks, inclusive of promotional strategies, that aligns with the overarching brand strategy while effectively addressing business goals.
• - Work in partnership with Sr. Director of Digital Marketing & Media to align channel strategies across paid and owned channels to support all marketing campaigns, drive and grow fan engagement and sell tickets.
• - Work in partnership with Team Business Leads and Marketing Directors to ensure team campaigns and activations align with leaguewide goals and strategies, as well as league and team brands - yet ultimately driven by the local marketplace, culture and scene, leaning into each market’s nuances and identity, connecting with key local audiences and building team pride.
• - Drive leaguewide field marketing strategy and activation plans. Work in collaboration with team marketing leads to ensure impactful execution at local market level.

Requirements

• 10+ years of progressive marketing management experience with an emphasis in consumer facing, sports or entertainment industries.
• Mastery in marketing and digital brand management with consumer experience.
• Understanding of pop culture and ability to employ it through campaigns, promotions and digital assets with demonstrated impeccable brand judgment.
• Ability to manage complexity, ambiguity and lead multiple projects in parallel while understanding business challenges and create forward thinking solutions.
• Expertise in marketing and digital technology landscape including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
• Solid understanding of nuances with various market audiences and viewing habits across different media and geographies.
• Specific success increasing audience viewership and generating brand energy.
• Ability to work well with multiple stakeholders across the company, agency and client organizations.
• Demonstrated leadership skills including stakeholder/relationship management and strong executive presence.
• A self-starter, energetic and resilient with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.

Preferred

• Masters/MBA preferred.