Responsibilities

• Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
• Leading the development and execution of marketing campaigns, activations and launches
• Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
• Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution
• Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
• Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
• Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
• Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment
• Work effectively under pressure and utilize strong project management skills to meet deadlines

Requirements

• 12+ years’ experience in high-pace environment with a high-profile brand
• Leadership, motivation, and team skills – a natural connector & communicator
• Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
• Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
• Track record of innovation and delivering results against tight deadlines
• Ability to work directly with Executive Leadership
• Ability to work autonomously while taking direction from leadership
• Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
• Creative mind with an attention to detail but also the ability to see the big picture
• Passionate about sports and consumer brands and knowledge of the trading card and collectibles space