Responsibilities

• Lead brand management function for Tangle and Samyang brands
• Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)
• Develop and lead annual strategic plan to deliver against business objectives for portfolio
• Lead brand and market expansion efforts for a portfolio of products
• Build brand strategy and portfolio strategy
• Partner with the Innovation team and HQ on developing innovation roadmap
• Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs
• Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans.
• Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation.
• Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms

Requirements

• 10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations
• CPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, etc.)
• New product commercialization and launch experience in retail is mandatory
• Existing marketing director with 1-3 years experience
• Must have people management experience, managing a minimum of 3 people at the same time
• Portfolio management (multi-product) experience
• Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment data
• Experience managing integrated marketing campaigns including paid, organic, shopper, and influencers
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC
• Experience partnering with global organizations
• Led packaging and brand design projects
• Bachelor’s degree. MBA preferred.

Preferred

• MBA preferred
• Experience with top-CPG non-food firms (e.g., P&G, Unilever, Colgate, Clorox) is acceptable if candidate has relevant experience

Benefits

• annual incentive bonus
• medical/dental/vision insurance
• life insurance
• PTO/FTO
• a 401(k) plan with company match