Responsibilities

• Define and lead Front Row’s DTC affiliate and performance PR strategy, establishing it as a core service offering across the organization.
• Build a unified affiliate framework that connects DTC, Amazon, and retail affiliate efforts into a cohesive, full-funnel strategy.
• Develop go-to-market positioning, service models, and scalable playbooks for integrated affiliate + performance PR programs.
• Identify market opportunities and emerging trends across creator commerce, affiliate, and retail media to keep Front Row at the forefront of innovation.
• Bridge DTC and Amazon teams by aligning strategies, incentives, and execution across channels.
• Design and implement full-funnel campaigns that drive traffic, conversion, and brand visibility across: DTC (Shopify & owned channels), Marketplaces (Amazon, Walmart, TikTok Shop), Retail partners (Sephora, Ulta, Target, etc.).
• Ensure consistent measurement frameworks and attribution models across channels to understand true performance and incrementality.
• Lead the development of performance-driven PR and affiliate strategies that blend publisher partnerships and affiliate monetization.
• Build relationships with key publishers, creator networks, and affiliate platforms to unlock new partnership opportunities.
• Establish best practices for product seeding, gifting, paid placements, and affiliate-backed editorial activations that drive measurable ROI.
• Act as a senior strategic advisor to clients, helping them understand and invest in integrated affiliate and performance PR strategies.
• Lead client pitches and new business efforts, positioning Front Row’s affiliate capability as a key differentiator.
• Translate complex cross-channel strategies into clear, actionable plans that drive revenue and long-term growth.
• Define KPIs and success frameworks that balance brand impact (PR) with performance outcomes (reach, affiliate revenue, ROAS, CAC).
• Partner with internal tech and analytics teams to enhance tracking, attribution, and reporting across fragmented ecosystems.
• Continuously test and scale new approaches, including creator storefronts, paid affiliate, retail media integrations, and hybrid PR/commerce models.
• Serve as the internal leader connecting DTC, Amazon, retail, and performance marketing teams around a shared affiliate vision.
• Build and mentor a team as the capability grows, establishing clear roles, processes, and standards of excellence.
• Educate internal stakeholders on the value and mechanics of integrated affiliate and performance PR programs.

Requirements

• 6+ years of experience in affiliate marketing, partnerships, performance marketing, or digital media, with a strong emphasis on strategy and program ownership.
• Proven experience building or scaling DTC affiliate programs, with working knowledge of Amazon and/or retail affiliate ecosystems.
• Deep understanding of creator commerce, performance PR, and affiliate platforms ( Impact, Rakuten, Levanta, etc.).
• Experience leading cross-functional initiatives that span multiple channels or business units.
• Strong analytical mindset, with experience in attribution, incrementality, and performance measurement.
• Excellent client-facing and storytelling skills, with the ability to influence senior stakeholders.
• Entrepreneurial, builder mentality with a passion for creating new capabilities and scaling them within an organization.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava