Marketing Intern
LAMENEE
New York City, NY (Remote)
In-houseInternshipIntern/new grad
14 hrs ago
Sr. Digital Marketing Strategist
Cottage Grove, MN (On-site)
$90K/yr – $140K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own multi‑channel lifecycle optimization from first touch to post‑lead engagement, coordinating affiliates, SFMC nurture, and cross‑functional journeys to lift traffic, leads, and conversions.
- Growth & lifecycle orchestration: funnel, nurture, and multi‑channel journeys across acquisition to activation.
- Affiliate & partner enablement: onboarding, training, outreach, and adoption of new ideas and optimizations.
- Data‑driven optimization: segmentation, personalization, experiments, and tooling like CRM/Nurture platforms to improve engagement and conversion.
Job Description
Responsibilities
- Develop and execute strategies that increase qualified traffic, leads, and conversion rates
- Optimize the full funnel, from acquisition through lead nurture and appointment setting
- Identify and prioritize high-impact opportunities to improve performance
- Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences
- Align acquisition strategies with downstream conversion and lifecycle performance
- Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.
- Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs
- Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)
- Improve lead engagement, reduce drop-off, and accelerate conversions
- Work cross-functionally on connect multi-channel journeys into a unified experience
Andersen Corporation
For more than 121 years, Andersen has designed, manufactured, and marketed premium windows and doors. We have a strong history of commitment to our employees, community, and environmental stewardship. As a privately held company headquartered in Bayport, Minnesota, Andersen employs more than 13,000 people in North America and Europe, all dedicated to upholding our commitment to excellence and reliability. You can trust Andersen to deliver exceptional quality and craftsmanship.
