Sr. Digital Marketing Manager at Super Micro Computer Spain, S.L. | San Jose, CA | $130K/yr – $170K/yr

Super Micro Computer Spain, S.L.

Sr. Digital Marketing Manager

San Jose, CA (On-site)

$130K/yr – $170K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end digital marketing engine across SEO, paid search, paid social, email, and conversion optimization to drive measurable growth and pipeline.

Growth Ownership: Define audience, channels, and KPI model; build and optimize multi-channel campaigns from brief to launch within budget.
Data & Optimization: Lead analytics, ROAS and CPA tracking, run A/B tests and heatmap-informed tweaks to improve funnels and conversion rates.
Measurement & Alignment: Translate data into actionable insights for marketing and sales, with funnel optimization and lead-scoring workflows.

Job Description

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals. This involves identifying target audiences, selecting the right digital channels (SEO, SEM, Paid Social, Email), and defining the key performance indicators (KPIs) to measure success.
Oversee the end-to-end execution of integrated digital campaigns. You are responsible for ensuring that messaging is consistent across all touchpoints and that campaigns are launched on time and within budget to maximize reach and impact.
Monitor and report on the performance of all digital marketing efforts. Using tools like Google Analytics, you must extract actionable insights, calculate Return on Ad Spend (ROAS), and adjust strategies based on data-driven findings.
Lead the strategy for both organic and paid search. This includes overseeing keyword research, on-page optimization, and backlink strategies, as well as managing high-budget PPC campaigns to ensure a low Cost Per Acquisition (CPA).
Manage a continuous testing environment to improve the user experience and increase conversion rates. This involves overseeing A/B testing on landing pages, refining the customer journey, and utilizing heatmaps to understand user behavior.
Oversee the digital marketing budget, ensuring funds are allocated efficiently across different channels. You must constantly evaluate the performance of each channel to shift spend toward the highest-performing initiatives.
Design and optimize the full marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversion. This involves implementing lead-scoring models and nurturing sequences to ensure high-quality prospects are efficiently moved through the sales pipeline.
Stay ahead of the curve by monitoring industry trends, emerging technologies (such as AI-driven marketing), and competitor activities. You must pivot strategies quickly to capitalize on new opportunities or mitigate market shifts.

Requirements

Bachelor’s degree in Business, Marketing, or Engineering or equivalent
8+ years of experience in digital marketing (B2B/eCommerce), with a proven track record of managing multi-channel campaigns and achieving measurable growth in a fast-paced environment.
Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization.
A strong background in building and scaling lead generation funnels, including experience with lead scoring, nurturing, and integrating marketing efforts with sales pipelines.
Hands-on experience with A/B testing and multivariate testing tools (such as VWO) to optimize landing pages and improve the end-to-end customer journey.
Fluent in GA4 and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights
Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
Excellent written and verbal communication skills
Experience in Magento is a plus

Preferred

Experience with AI-driven marketing and emerging technologies

Super Micro Computer Spain, S.L.

Super Micro Computer Inc., fundada en 1993 en California, USA, fabricante líder en placas base, chasis y servidores de altas prestaciones. Super Micro Computer Spain, de capital 100% español y con los derechos de uso y explotación sobre la marca para el mercado europeo, se encarga de hacer al canal las placas, servidores y las soluciones completas para Almacenamiento Masivo y Clusters de Supercomputación. Durante los últimos 15 años Supermicro España ha pasado de ser una empresa de distribución de componentes a especializarse en la venta de productos de informática profesional y soluciones completas adaptadas a las necesidades del cliente; appliances de seguridad, servidores blade para supercomputación, servidores virtualizados certificados por VMware y Xen, fabricación de appliances personalizados, etc., ofreciendo innumerables ventajes para el Canal de Distribución, a quien nos dirigimos, con oficinas en Bilbao, Madrid, Barcelona, Málaga, Valencia y León en España y Lisboa y Oporto en Portugal.

Founded in 1993

Altzaga, Basque Country, ESP

30 employees (2 in marketing)

www.supermicro.es