Sr. Digital Marketing Manager II, Web Platform Optimization, SEO & AI Search

San Francisco, CA (Hybrid)

$149K/yr – $233K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end platform search and AI-discovery optimization across LinkedIn properties, focusing on scalable standards, health monitoring, and governance that protect traffic during major migrations and platform transitions.

  • Growth Engine: Lead platform-wide optimization standards for crawlability, metadata, schema, redirects, and URL hygiene to improve discoverability in traditional search and AI systems.
  • Migration & Migration Advisory: Guide Help Center migration to AEM Guides, manage redirect strategy, broken page remediation, and content pruning to protect traffic and long-term visibility.
  • Automation & Governance: Build automated validation and AI-assisted workflows, partner with teams on AI discovery (AEO/LLM visibility), and codify reusable patterns across CMS integrations.

Job Description

Own the end-to-end platform search and AI-discovery optimization across LinkedIn properties, focusing on scalable standards, health monitoring, and governance that protect traffic during major migrations and platform transitions.

  • Growth Engine: Lead platform-wide optimization standards for crawlability, metadata, schema, redirects, and URL hygiene to improve discoverability in traditional search and AI systems.
  • Migration & Migration Advisory: Guide Help Center migration to AEM Guides, manage redirect strategy, broken page remediation, and content pruning to protect traffic and long-term visibility.
  • Automation & Governance: Build automated validation and AI-assisted workflows, partner with teams on AI discovery (AEO/LLM visibility), and codify reusable patterns across CMS integrations.
LinkedIn logo

LinkedIn

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

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