Responsibilities

• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions.
• Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content.
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities.
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths.
• Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health.
• Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

Requirements

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or a related role including familiarity with schema markup, Core Web Vitals, redirects, and technical website QA.
• Strong understanding of SEO fundamentals, including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure.
• Experience developing content strategies that improve organic visibility, audience engagement, and conversion.
• Comfortable using AI tools to improve research, content development, SEO workflows, reporting, and productivity. Examples may include Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar tools.
• Naturally curious about how search behavior is changing, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics.
• Experience analyzing website, content, and search performance data and translating insights into clear recommendations and action plans.
• Working knowledge of HTML, CSS, JavaScript, or other coding language
• Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team.

Preferred

• Experience in B2B SaaS, education technology, workforce development, government, nonprofit, or mission-driven organizations is a plus.

Benefits

• Medical, dental, and vision insurance
• Annual professional development budget for each individual
• 401(k) savings plan
• Life, AD&D, and disability insurance coverage
• Company-provided laptop and other necessary equipment
• Paid time off (PTO) to support work-life balance
• Paid company holidays
• Company-paid parental leave
• Flexible work arrangements in a remote-first environment with employees across the U.S.