Sr. Digital Copywriter

Responsibilities

• Write, revise, and own copy across digital experiences (web, app, digital marketing surfaces), not print collateral.
• Own copy strategy for assigned product lines or channels, including the SEO content plan and paid messaging approach, not just individual pages.
• Apply SEO/SEM best practices to copywriting, not just brand voice and tone.
• Account for how placement, layout, and sizing affect how copy performs online, adapting writing accordingly.
• Define content guidance for reusable components (length, hierarchy, truncation) in partnership with design.
• Deliver tone that works for a broad, all-ages audience while staying true to brand storytelling, and help define the voice and tone guidance other writers follow.
• Review, mentor, and raise the quality of other writers’ copy.
• Partner with legal and compliance as a senior collaborator. Negotiate wording to protect clarity and brand voice, and build reusable assets such as pre-approved claims and disclosure patterns.
• Plan and interpret copy tests (A/B and variant testing) and present results and recommendations to stakeholders.
• Work within an agile delivery model: size and prioritize copy work, deliver, and remediate based on feedback, sprint over sprint.

Requirements

• Must-have: Financial services background: banking, credit union, credit card, lending/mortgage, or fintech copy that went through legal/compliance review.
• 10+ years of digital copywriting, including recent (within the last 3 years) Lead, Principal, Associate Creative Director, or Copy Lead scope.
• Strong digital copywriting portfolio with demonstrated SEO/SEM copywriting skill in the banking industry.
• Experience writing for how content performs across placement, layout, and sizing on digital surfaces.
• Comfortable in an agile/sprint-based delivery environment with iterative feedback and remediation cycles.
• Versatile tone: able to write for a wide age range while staying on-brand.
• Hands-on SEO copywriting skill: keyword-informed page and header structure, meta titles/descriptions, and internal-linking-aware writing. Also experience owning an SEO content plan with measurable results.
• SEM/paid ad copy experience: writing and iterating on headlines, descriptions, and CTAs for search/paid social. This includes designing A/B test plans or messaging matrices and tying copy to results (CTR, CPA, conversions).
• Track record of reviewing and mentoring other writers and setting copy standards (style guide, voice and tone, or component content guidelines).
• UX writing/microcopy sensibility: comfortable writing buttons, form fields, error states, and short-form in-product copy.

Preferred

• Running copy experiments in Optimizely or a comparable CMS/experimentation platform.
• Presenting copy strategy and performance to director- and VP-level stakeholders.
• Building or contributing to content guidelines for a design system.

Benefits

• This is a full time role and Teleion offers full benefits, PTO, holiday, 401(k).