Responsibilities

• Assists with coordination, planning, and development of content for some of SEIU’s digital properties, a particular focus aimed toward increasing growth and engagement related to union strength and organizing initiatives.
• Assists in the operation of some of SEIU’s social media accounts to engage and grow online community, including day-to-day execution, community management and monitoring, and ensuring message consistency across multiple social media platforms.
• Liaises with broader department communications team and other departments, divisions, campaigns, and organizations on developing engaging digital-first social media content.
• Regularly analyzes data and draws actionable insights to optimize SEIU’s social media efforts, this includes managing and owning weekly reporting. Additionally, will organize results and findings into presentations.
• Works with writers, designers, video producers, and senior communications, local union, and international union staff to plan, produce, and disseminate a variety of communications materials.
• Supports paid social media efforts, including audience targeting, creative development, and placement.
• Identifies creative opportunities that further mobilize SEIU’s base and promotes action on our policy issues and campaigns.
• Researches and evaluates new relevant social media channels and their impact to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications purposes.
• Assists in the training of International Union staff on social media management platforms, email and text messaging platforms, and content management systems.
• Assists with the development of email and text message communications campaigns related to assigned campaigns.