Sr. Digital Content Manager

Carrollton, TX (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Owns strategic marketing initiatives with cross-functional leadership, shaping customer-centric, data-informed campaigns that connect brand equity growth to measurable business outcomes.

  • Strategic leadership: set direction across planning and execution of integrated marketing programs.
  • Cross-functional collaboration: align stakeholders and ensure messaging across channels.
  • Customer-centric guidance: champion customer needs and translate insights into strategy and tactics.

Job Description

Responsibilities

  • Provides strategic leadership; offers strategic, forward-looking marketing solutions to address business challenges; oversees strategy, planning, and execution of best-in-class, integrated marketing initiatives
  • Owns / drives highly visible strategic marketing initiatives; creates a cohesive marketing strategy to clearly solve business challenges
  • Serves as / viewed as a trusted advisor to business leaders and key stakeholders; provides strategic counsel, idea generation, and consultation on marketing solutions that meet business challenges
  • Champions for our customer, weighing in with strategic and tactical feedback that will help make H-E-B marketing more customer-centric
  • Leads cross-functional teams end-to-end, from brief to planning and all execution stages; ensures plans align with agreed-upon strategy and execution of messaging in market across all channels
  • Monitors marketing plan performance; course-corrects as needed
  • Identifies areas of opportunity to acquire new customers and subsequent campaigns to increase customer retention
  • Works closely with other marketing leaders on message prioritization and the creation of a H-E-B marketing calendar
  • Coaches / mentors others
  • Develops strong relationships with internal teams in stakeholders

Requirements

  • 7+ years Experience in marketing - Required
  • Advanced verbal / written communication and presentation skills - Required
  • Advanced leadership and influencing skills - Required
  • Advanced critical thinking and problem-solving skills - Required
  • Advanced analytical skills; ability to analyze / draw conclusions from data - Required
  • Ability to drive long-term brand equity growth while delivering on business performance objectives - Required
  • Ability to lead large cross-functional project teams - Required
  • Ability to gain alignment with cross-functional teams, leaders, and stakeholders on complex projects - Required
  • Ability to manage multiple priorities and deadlines, and shift focus between projects / tasks; attention to detail - Required
  • Ability to demonstrate perseverance in achieving complex / ambiguous goals - Required
H-E-B logo

H-E-B

4.2 Glassdoor

H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners. Founded in 1905, H-E-B operates more than 435 stores in a number of formats, including H-E-B, Joe V’s Smart Shop, Central Market, Mi Tienda, and Favor. There are truly aisles and aisles of opportunity at H-E-B! From Stores, Manufacturing, Supply Chain or Transportation, to Digital, Corporate and Wellness - Career opportunities at H-E-B are endless. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.At H-E-B, Each & Every Person Counts. Regularly named a top employer and retailer, H-E-B's Partners (employees), who are owners in our company, are at the heart of what makes our business successful and great. With a humility rooted in our Helping Here philosophy, H-E-B's Partners serve all Texans with open arms and a smile, and demonstrate our collective commitment to take care of Texas.At H-E-B, a job is more than just a job - it's an opportunity for a rewarding career that allows you to use your unique talents and passions to innovate and make the lives of Texans better.

Founded in 1905
San Antonio, Texas, USA
50K employees (3,903 in marketing)
84% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$233.2K
Traffic Source Mix
Search
39.2%
Direct
57%
Referral
3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~50.4K

Marketing Team

Marketing Team Size
1,017 (2% of company)

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