Responsibilities

• Manage implementation of new Adobe Tag Manager setup and Adobe Analytics setup for new website experience.
• Utilize, maintain and track changes in Adobe Tag Manager to set up accurate tracking.
• Identify and clarify website and campaign objectives and lead the development of KPIs that address these objectives.
• Lead discussions with internal stakeholders to determine ongoing digital and business intelligence needs in order to design, develop, and produce ongoing dashboards and reports to the support the business.
• Provide ROI and ROAS analysis for digital and potential offline marketing campaigns that support digital commerce goals.
• Work with internal stakeholders for test design and analysis to create solid test designs that will produce statistically sound, actionable results.
• In addition to standard web dashboards and reports, continually mine Adobe Analytics, digital marketing analytics and business data for insights to improve performance and recommendations for potential direction to stakeholders.
• Recommend new technologies or data integrations to improve digital commerce analytics capability and actionable insights.
• Collaborate with business analysts in the company to determine best solutions for reporting ROI and integration of data into other reporting tools.
• Contribute to the development of product portfolio, promotional strategies and pricing plans to drive business growth and support financial and strategic goals.