Sr. Demand Generation Marketing Manager at VulnCheck | USA

VulnCheck

Sr. Demand Generation Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel demand gen for a cybersecurity tech company, owning ICP-aligned campaigns and ABM-style programs.

Own multi-channel demand gen programs across email, paid, content, and events.
Must-have: 5+ years in B2B demand gen with HubSpot/Marketo/Salesforce.
Standout: Data-driven optimization, budget ownership, and enterprise ABM focus.

Job Description

Responsibilities

Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
Create campaign frameworks aligned to company ICP and verticals.
Launch and iterate nurture programs across the lead lifecycle in multiple segments
Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
Support target account and early ABM-style programs for enterprise prospects
Enable sales with campaign context, messaging, and content
Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
Build and optimize landing pages and conversion flows
Manage budget and continuously improve CPL, conversion, and pipeline impact
Set up dashboards and attribution in HubSpot/Marketo + Salesforce

Requirements

Have 5+ years of B2B demand gen or growth marketing experience
Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
Have built campaigns using tools like HubSpot, Marketo, and Salesforce
Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
Are highly data-driven and can tie campaigns directly to pipeline and revenue
Thrive in scrappy, fast-moving startup & scaleup environments

Preferred

Experience with ABM tools (6sense, Demandbase, Terminus)
Cybersecurity industry familiarity or experience marketing to technical buyers
Event or field marketing experience
Copywriting or technical content skills

Benefits

Competitive salary with employee equity program
Health, dental, and vision coverage
Unlimited PTO + All federal holidays observed
401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation
Short and long-term disability coverage
Remote friendly environment with flexibility
Expense reimbursement for home internet and phone
Ongoing professional development, coaching, and learning resources
Opportunities for career advancement within a fast-growing team

VulnCheck

VulnCheck helps organizations outpace adversaries with exploit intelligence that predicts avenues of attack with speed and accuracy. The VulnCheck team comprises a who's who of cybersecurity research, with decades of experience uncovering 100s of 0days and 10+ patents. VulnCheck's vulnerability and exploit intelligence equips defenders with the insights they need to focus resources on the vulnerabilities that matter most. That's why VulnCheck has been selected to power government agencies, large enterprises, and the industry's most innovative cybersecurity solutions, covering billions of assets around the world. See what you're missing at www.vulncheck.com.

Founded in 2021

Lexington, Massachusetts, USA

73 employees (5 in marketing)

vulncheck.com