Sr Demand Generation Manager

USA (Remote)

$100K/yr – $125K/yrSenior Level6+ years expFull time

Posted 2 days ago

Job Summary

Own and drive multi-channel campaigns for the Right Click Tools product line, from planning to reporting, while coordinating with product marketing and sales enablement.

  • Own end-to-end campaign execution.
  • Align campaigns to pipeline and revenue goals.

Job Description

Responsibilities

  • Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
  • Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
  • Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
  • Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
  • Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
  • Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
  • Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
  • Measure and optimize campaign performance using data and insights to drive continuous improvement
  • Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance
  • Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

Requirements

  • 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
  • Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes
  • Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
  • Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
  • Highly organized with excellent project management skills and attention to detail
  • Creative thinker with a collaborative mindset and a bias for action
  • Proven ability to influence stakeholders and drive alignment across cross-functional teams
  • Experience in IT, cybersecurity, or enterprise software is a plus
  • Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus

Preferred

  • We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
  • We get curious . Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
  • We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
  • We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
  • We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.

Benefits

  • Medical, dental, and vision
  • FSA or HSA with company contributions
  • Employer paid STD, LTD, AD&D and life insurance
  • 401k with 4% employer match
  • Work-life balance, flexible time off, and remote work options
  • Parental leave

Salaries

Posted range

$100K/yr – $125K/yr

Taken straight from the job posting.

See all Recast Software salaries

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Sr Demand Generation Manager

Recast Software · USA · Remote