Responsibilities

• Data Analysis and Insights: Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
• Support development and implementation of data-driven marketing strategies to achieve business objectives.
• Support A/B tests and other experiments to optimize marketing campaigns and website performance.
• Develop Learning plans that allow for systemic improvement in website performance.
• Dashboarding and Reporting: Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders.
• Develop comprehensive reports on marketing performance and ROI.
• Collaboration and Communication: Collaborate with marketing teams to align on data requirements and insights.
• Partner with technology and product teams to ensure data accuracy and accessibility.
• Communicate complex data insights to both technical and non-technical audiences.
• Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns.

Requirements

• 5+ years of analytics experience
• 2+ years of digital analytics
• Proficiency in data analysis tools (e.g., SQL, Python, R)
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively
• No sponsorship or OPT available

Preferred

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI
• Certification in SQL/Python and/or R a plus

Benefits

• Start Day 1 for Full-Time Colleagues
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility
• Multiple avenues to grow your career
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)