Responsibilities

• Data Analysis and Insights: - Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs - Support development and implementation of data-driven marketing strategies to achieve business objectives. - Support A/B tests and other experiments to optimize marketing campaigns and website performance. - Develop Learning plans that allow for systemic improvement in website performance. Dashboarding and Reporting: - Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders. - Develop comprehensive reports on marketing performance and ROI. - Ability to tell a story through the analysis of data Collaboration and Communication: - Collaborate with marketing teams to align on data requirements and insights. - Partner with technology and product teams to ensure data accuracy and accessibility. - Communicate complex data insights to both technical and non-technical audiences. - Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns. Key Performance Indicators : - Actual vs Projected Sessions - Actual vs Projected Conversion rates - Explanation of variance in performance due to marketing

Requirements

• 5+ years of analytics experience
• 2+ years of digital analytics
• Proficiency in data analysis tools (e.g., SQL, Python, R)
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively

Preferred

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI
• Certification in SQL/Python and/or R a plus

Benefits

• Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
• For more information about our benefits, see below!
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility
• Tuition Reimbursement benefits (for FT Colleagues)
• Training and development programs available
• Multiple avenues to grow your career