Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams globally to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify growth opportunities.
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement.
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget.