Sr. Customer Marketing Manager at LeadVenture | USA

Sr. Customer Marketing Manager

USA (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive and own the customer marketing lifecycle across onboarding, adoption, renewal, and advocacy for a multi-brand SaaS business.

Own and scale the full customer lifecycle from onboarding to advocacy.
Experience leading lifecycle programs in a B2B SaaS, multi-product setup.
Strong cross-functional influence to align Sales, CS, Product Marketing, and Growth.

Job Description

Responsibilities

Define and own the overarching customer marketing strategy — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine.
Establish lifecycle KPIs and reporting frameworks that track engagement, adoption, renewal, and expansion performance.
Build documentation, workflows, and prioritization systems that reduce reactive, ad-hoc execution and increase clarity across teams.
Serve as the strategic connective tissue across all customer-facing functions — Sales, Customer Success, Customer Experience, Support, and Implementation — ensuring coordinated, consistent lifecycle programs.
Partner with Product Marketing, Brand Marketing, and Growth Marketing to align on messaging and execution.
Create enablement materials that support Customer Success and Sales in renewal and expansion conversations.
Architect and scale the full customer lifecycle — onboarding, adoption, upsell, retention, and advocacy.
Define clear lifecycle stage definitions and design structured customer journeys tied to behavior, product usage, and engagement signals.
Develop segmentation strategies and multi-touch nurture programs that reinforce value and drive long-term loyalty.
Build and own churn mitigation and renewal reinforcement playbooks in close partnership with Customer Success.

Requirements

A minimum of five years of B2B marketing experience, with at least three years focused on customer marketing or lifecycle marketing.
Experience in a SaaS environment, ideally within multi-product or multi-brand organizations.
Proven ownership of at least one retention or lifecycle program from strategy through execution and measurement.
Experience designing structured onboarding, adoption, and retention journeys that guide customers through clear stages of value realization.
A strong ability to develop segmentation strategies and behavioral triggers based on customer engagement and product usage insights.
A solid understanding of renewal rates, churn drivers, expansion revenue, product adoption indicators, and customer engagement scoring.
A systems-thinking mindset, with the ability to connect the full customer experience across digital touchpoints, Customer Success engagement, and renewal outcomes.
An operator mentality — demonstrated by building frameworks, documenting playbooks, and installing cadence and structure within growing organizations.
Strong cross-functional influence skills, with calm, collaborative authority and the ability to align stakeholders across Customer Success, Product, Brand, and Growth teams.

Preferred

Experience in multi-product or multi-brand organizations.

LeadVenture

2.9 Glassdoor

Fueling Dealer GrowthLeadVenture's technology platforms power over 40,000 dealers.LeadVenture is the preeminent digital solutions provider with a proven track record in websites, digital retailing, eCommerce, parts, garments and accessories, and digital marketing. We serve over 200 OEMs and Distributors and 40,000 dealership customers. Our mission is to revolutionize your digital outreach with turnkey solutions, helping you achieve sustainable growth through increased sales.

Founded in 2020

Lake Oswego, Oregon, USA

1K employees (164 in marketing)

www.leadventure.com

40% recommend to a friend

36% CEO approval