Responsibilities

• Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
• Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
• Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
• Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
• Partner with internal experts to bring forward data-backed insights and industry trends
• Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
• Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
• Translate strategy into cohesive go-to-market activations across teams
• Ensure programs are amplified across owned, earned, and paid channels
• Identify opportunities to extend impact through research, storytelling, PR, and sales enablement

Requirements

• 5+ years of experience in B2B marketing, integrated marketing, or program management
• Strong understanding of the creator economy, influencer marketing, and performance marketing
• Proven ability to lead complex, cross-functional marketing initiatives
• Strong project management experience and familiarity with assisting software
• Demonstrated experience building integrated campaigns across multiple channels
• Analytical mindset with a track record of driving measurable business results
• Excellent storytelling and communication skills, with the ability to translate insights into compelling narratives
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Key Knowledge Required
• Background working within the creator economy, or with creators, influencers, and/or media partners preferred

Preferred

• Background working within the creator economy, or with creators, influencers, and/or media partners preferred
• Working knowledge of Salesforce, Google Suite, and project management tools like Asana and Jira
• Experience executing co-branded research and/or thought leadership initiatives
• Familiarity with partnership automation, affiliate platforms, or creator tools a plus

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We\'re committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company\'s growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.