Responsibilities

• Write, lead, and manage the development of on-Brand copy across all channels (informed by our Brand Vision, Mission, and Values). This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners to drive consumer-focused content strategy and execution.
• Be part of the team driving new ideas and new approaches to the consumer journey, helping push the creative and Brand voice forward
• Provide leadership, direction, support and feedback to Copywriters and Associate Copywriters at any time those teammates may be enlisted to deliver copy support to this role
• Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact
• Be an advocate for the Brand and an expert on our products—translate that understanding into concepts and actionable sales content and consumer experiences
• Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs

Requirements

• 5-7 years of experience in creative development and execution
• A portfolio that showcases your proven experience in creating original creative concepts and taking them all the way through execution is required.
• Experience with on-set photography and video direction is required.
• Strong story development, creative writing and conceptual creative skills.
• A deep understanding of sports culture.
• Strong understanding of modern marketing mediums and the nuances of channel and platform specific content.
• Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
• Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
• Commitment to build and maintain strong working relationships with internal and external partners
• Ability to work in an agile, fast-paced, consumer-obsessed, test-and-learn environment
• Excellent verbal, written, communication, and presentation skills
• Excellent leadership, organization, and collaboration skills
• Microsoft Office and Mac platform proficiency
• Strong fundamental design skills as well as demonstrated creative capabilities.

Benefits

• - Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• - Under Armour Merchandise Discounts
• - Competitive 401(k) plan matching
• - Maternity and Parental Leave for eligible and FMLA-eligible teammates
• - Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being