Sr. Copywriter

New York City, NY (Hybrid)

$94K/yr – $110K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel copy and concept development from idea to live campaigns, with AI-native tooling and a NYC studio mentorship angle focused on premium, globally resonant brand voice.

Own multi-channel concept development spanning TV, OTT, DTC, Amazon, and paid social.
Define upstream product storytelling with product and brand teams for launches.
Lead copywriting across touchpoints ensuring a distinct premium voice and global consistency, plus AI-native workflow to accelerate iterations.

Job Description

Drive Big-Idea Conceptualization: Lead the creation of breakthrough, multi-channel campaign concepts that scale seamlessly across TV/Broadcast, OTT, digital commerce (DTC, Amazon), high-impact paid social (TikTok, Meta), and experiential marketing.
Master Upstream Storytelling: Collaborate directly with product and brand teams early in the lifecycle to define product positioning, naming conventions, and core brand messaging architecture for new-to-the-world launches.
Direct Voice & Execution: Write flawless, high-converting, and culturally resonant copy across all touchpoints, ensuring your assigned brand maintains a distinct, premium, and consistent voice globally.
Partner for Production: Work hand-in-hand with Art Directors and Creative Directors through pre-production, scripting, on-set filming, and post-production to ensure the narrative intent is perfectly preserved.
Champion an AI-Native Workflow: Actively integrate advanced LLMs (like ChatGPT, Claude, or Gemini) into your daily process to accelerate research, test multiple conceptual angles, and optimize copywriting variations at velocity.
Mentor & Elevate Talent: Act as a leading creative voice in the NYC studio, mentoring junior-to-mid level copywriters and fostering a culture of high ownership, constructive feedback, and relentless creative ambition.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com