Sr Copywriter

Birmingham, MI (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own story-driven concept development from brief to client-ready copy, collaborating across creative, account, and digital teams to ensure on-strategy delivery.

  • Creative Ownership: Shape concepts and copy for multiple media while aligning with client business and competitive landscape.
  • Storytelling & Approval: Present layouts to Creative Director and clients, then finalize copy documents after concept approval.
  • Cross-Functional Collaboration: Work with account, social, UX, and editing teams to keep projects on time and within budget.

Job Description

Responsibilities

  • Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teams
  • Helps present layouts and storyboards to Creative Director for approval
  • May, on occasion, present layouts and storyboards to client for approval
  • Stays abreast of trends, talent, competitive advertising and target mindset
  • Contributes to new business pitches
  • Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief
  • Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts
  • Can tell compelling stories
  • On approval of concept by account team and client, prepares full copy documents
  • Provides writing support and expertise on a wide variety of media

Requirements

  • 2-3+ years of experience within digital marketing or a comparable industry
  • Portfolio is required to demonstrate creative skills
  • Demonstrated judgment and imagination for the creation of an advertisement
  • Experience with online content (websites, email, banner ads, social media, etc.)
  • Experience with print pieces is a plus
  • Experience in emerging platforms
  • Motivated, self-starter with an action orientated and can-do attitude
  • Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output
MRM logo

MRM

MRM is a modern relationship marketing agency that builds enduring brand relationships. MRM's core capabilities help grow relationship lifetime value and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

Founded in 1982
New York, New York, USA
3.2K employees (884 in marketing)

Traffic Signals

Monthly Visitors
30.9K
Traffic Source Mix
Search
36.9%
Direct
48.9%
Referral
8.1%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
497 (15% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

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