Sr. Copywriter

Responsibilities

• Develop compelling, audience-focused copy for digital campaigns, websites, landing pages, email marketing, social media, advertising, sales collateral, and other marketing materials.
• Establish, maintain, and evolve brand voice, messaging frameworks, and editorial standards across channels.
• Translate marketing strategies, creative briefs, and business objectives into clear, persuasive, and engaging content.
• Lead copy development for integrated marketing campaigns, ensuring consistency across digital, print, and other media.
• Partner with designers, creative directors, marketing managers, and cross-functional stakeholders to develop cohesive creative concepts and campaign assets.
• Research target audiences, market trends, competitors, and customer insights to inform messaging and content strategy.
• Edit and proofread content for accuracy, clarity, tone, grammar, consistency, and adherence to brand guidelines.
• Optimize copy for engagement, conversion, search engine visibility, and overall campaign performance.
• Manage multiple projects and deadlines while maintaining high standards of quality and attention to detail.
• Incorporate stakeholder feedback, performance data, and audience insights to continuously improve content effectiveness.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a related field preferred.
• 5+ years of professional copywriting experience in an agency, corporate marketing department, or comparable creative environment.
• Demonstrated experience developing copy across multiple marketing channels and formats.
• Exceptional writing, editing, proofreading, and storytelling abilities.
• Strong understanding of brand positioning, audience segmentation, content strategy, and marketing fundamentals.
• Experience collaborating with creative teams and managing multiple projects simultaneously.
• Ability to interpret creative briefs, incorporate feedback, and adapt messaging to different audiences and platforms.
• Familiarity with SEO principles, digital marketing, content management systems, and performance analytics.
• Strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
• A portfolio demonstrating versatility, creativity, strategic thinking, and measurable campaign impact.

Preferred

• Experience with integrated marketing campaigns, brand development, and creative concepting.
• Familiarity with marketing automation, email platforms, social media tools, and content management systems.
• Experience using AI-assisted writing tools and editorial technologies to improve productivity while maintaining originality and quality.
• Ability to translate complex ideas into clear, accessible, and persuasive messaging.
• Experience mentoring writers, reviewing creative work, and contributing to editorial standards.