Sr. Copywriter

Canton, MA (On-site)

$85K/yr – $118K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive multi-channel copy development for Evenflo’s marketing and product content with a senior-level scope.

  • Own website, landing pages, product messaging, and CRM copy from concept to delivery.
  • Must-have: proven ability to write conversion-focused copy and edit across digital channels.
  • Standout: strong collaboration with Art, deadlines-driven delivery, and cross-channel workflow experience.

Job Description

Responsibilities

  • Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging
  • Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs
  • Partner closely with Art team to support campaign development efforts
  • Create quality, error-free, on-time copy for marketing and product deliverables
  • Comfortable with presenting ideas, working under deadlines and creating presentations
  • Ability to iterate quickly and effectively in response to feedback
  • Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Copywriter
  • Comfortable with crafting product names, taglines
  • Write conversion-driving content: CTAs, Headlines, subheads
  • Write concise, engaging content using best practices for the given channel/medium
Evenflo Company, Inc. logo

Evenflo Company, Inc.

The Evenflo StoryFor nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products:We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company).From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio.In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products.TodayEvenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.

Founded in 1920
Canton, Massachusetts, USA
455 employees (40 in marketing)

Traffic Signals

Monthly Visitors
409.4K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
39.3%
Direct
51.9%
Referral
4.6%
Social
2.2%
Paid
2%

Headcount Trend

Current headcount: ~456

Marketing Team

Marketing Team Size
26 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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