Sr. Copywriter

Responsibilities

• Lead copy across PDPs, PLPs, and evergreen funnels, translating product details, materials, and craftsmanship into clear, benefit-driven narratives rooted in customer intent and optimized for AEO.
• Stay close to product with self-driven research into our designs and positioning, bringing stories to life with a dual lens—balancing emotional resonance with practical clarity to reduce friction and build confidence at key decision points in the purchase journey.
• Execute consistently within Boll & Branch’s brand voice, ensuring product copy feels human, warm, and unmistakably on-brand regardless of format or channel.
• Use performance data and customer feedback to continuously refine how copy drives clarity, engagement, and conversion—connecting creative decisions to measurable outcomes.
• Lead storytelling in retail and wholesale with a customer-first mindset, bringing our brand voice to life in our physical spaces.
• Collaborate with Retail and Wholesale partners to ensure product storytelling translates beyond digital touchpoints.
• Collaborate with the broader creative team to maintain narrative consistency across channels and touchpoints.
• Give and receive direct feedback on creative work, holding the bar for quality even under deadline pressure
• Proactively flag gaps or ambiguity in briefs and adapt quickly as priorities shift
• Leverage AI tools in the product copy workflow, using them to accelerate research, iteration, and first-draft development so creative energy is reserved for the thinking and craft that requires a human point of view.

Requirements

• 3+ years of experience in copywriting, with a strong focus on product, e-commerce, or performance-driven work.
• A portfolio that demonstrates both creative craft and strategic thinking, showing how your copy drives clarity, trust, and action.
• Strong understanding of e-commerce customer journeys and how copy influences conversion at different stages.
• Experience writing PDPs, PLPs, email, and evergreen site content across a consumer brand.
• Comfortable working with data and performance insights to inform and refine creative decisions.
• Detail-oriented and highly organized: able to manage high-volume workloads without sacrificing quality or brand alignment.
• Collaborative, low-ego, and genuinely motivated by making the customer experience better.

Preferred

• Experience in luxury, lifestyle, or home goods a strong plus.

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount