Sr. Content Strategist at UVA Health | Albemarle County, VA

UVA Health

Sr. Content Strategist

Albemarle County, VA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 6 months ago

Job Summary

Drive UVA Health’s content strategy to engage audiences and improve visibility across channels.

Own end-to-end content strategy across website, social, email, and print.
Must-have: 8+ years in content strategy/marketing, preferably in healthcare/academic.
Standout: Strong SEO, CMS, and analytics experience with cross-functional collaboration.

Job Description

Responsibilities

Develop and implement comprehensive content strategies that align with our marketing objectives, ensuring consistency and coherence across all communication channels.
Conduct thorough research and analysis to understand our target audiences, their needs, and preferences. Utilize data-driven insights to inform content decisions and optimize engagement.
Oversee the creation, editing, and publication of compelling content across various channels, including website, social media, email marketing, and print materials. Ensure content is engaging, accurate, and adheres to brand guidelines.
Implement SEO best practices to maximize the visibility and discoverability of our content. Continuously monitor and optimize content performance based on analytics and user feedback.
Collaborate with cross-functional teams (internal and external to the Office of Strategic Marketing and Communication), to ensure seamless integration of content strategies and supporting business operations initiatives.
Stay up to date with industry trends, emerging technologies, and best practices in content strategy and digital marketing. Identify opportunities for innovation and continuous improvement.

Requirements

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: Minimum of 8 years of experience in content strategy, content marketing, or a related role required, preferably within a healthcare or academic setting.
Proven experience in developing and implementing successful content strategies that drive engagement and achieve measurable results required.
In-depth knowledge of digital marketing, SEO, content management systems, and analytics tools required.
Licensure: None required.

Preferred

Experience liaising with internal stakeholders across departments as described in the description.

Benefits

Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
Paid Time Off, Long-term and Short-term Disability, Retirement Savings
Health Saving Plans, and Flexible Spending Accounts
Certification and education support
Generous Paid Time Off

UVA Health

3.9 Glassdoor

Based in Charlottesville, Va., UVA Health embodies the leadership and inventiveness personified by its founder, Thomas Jefferson. In 1825, Jefferson established the nation’s 10th medical school, which has since grown into a nationally renowned academic medical center. UVA Health includes a 612-bed hospital, level I trauma center, children's hospital and primary and specialty clinics throughout Central Virginia. Ranked among the best hospitals by U.S. News & World Report, UVA has doctors, nurses and other healthcare professionals recognized as leaders in their fields and who make every effort to push the envelope of medicine.Search for our jobs at https://jobs.virginia.edu.

Founded in 1901

Charlottesville, Virginia, USA

9.3K employees (117 in marketing)

uvahealth.com

79% recommend to a friend

70% CEO approval