Sr. Content Strategist

Pleasanton, CA (On-site)

$145K/yr – $188K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own end-to-end UX writing for a grocery app and website, delivering scalable, user-centered content across discovery, product, cart, and checkout while upholding brand voice.

  • Develop and enforce content guidelines, voice, and reusable patterns.
  • Partner with product, design, engineering, and data teams across multiple regions to deliver fast, personalized messaging.
  • Own experiences from discovery to post-purchase through UX copy, UI copy, and conversational interfaces.

Job Description

Responsibilities

  • Drive clear, consistent, and user-centered content across the grocery app and website, supporting the full end-to-end customer journey.
  • Partner closely with product, design, engineering, marketing, and data teams across the US and India to deliver high-quality content at speed.
  • Contribute to scalable messaging strategies that enable personalization and conversational experiences while maintaining brand voice and usability standards.
  • Write, edit, and optimize UX copy across key journeys (discovery, search, product detail, cart, checkout, and post-purchase).
  • Deliver high-quality UI copy with fast turnaround times, balancing speed with clarity and consistency.
  • Develop and maintain content guidelines, voice and tone standards, and reusable content patterns.
  • Collaborate cross-functionally to align content with product requirements, user needs, and business goals.
  • Create and manage marketing communications, including push notifications, in-app messaging, and lifecycle campaigns.
  • Build scalable messaging frameworks to support personalization initiatives and dynamic content delivery.
  • Contribute to conversational interfaces (e.g., chat, virtual assistants) with structured, task-oriented dialogue design.

Requirements

  • 3-6 years of experience in UX writing, content design, or content strategy
  • Strong portfolio demonstrating end-to-end product content and UI copy
  • Proven ability to work in fast-paced environments with quick turnaround requirements
  • Experience collaborating with cross-functional teams (product, design, engineering)
  • Strong understanding of UX principles and ability to simplify complex concepts
  • Excellent written and verbal communication skills

Preferred

  • Experience in eCommerce, grocery, or retail domains
  • Familiarity with personalization strategies, A/B testing, and data-informed content decisions
  • Experience writing for conversational interfaces or AI-driven experiences
  • Background in marketing or lifecycle communications
  • Experience working with global teams across multiple time zones

Benefits

  • Competitive wages paid weekly
  • Access to up to 50% of your earned wages before payday, via our partnership with Stream
  • Associate discounts
  • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
  • Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
  • Leaders invested in your training, career growth and development
  • An inclusive work environment with talented colleagues who reflect the communities we serve
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Safeway

3.2 Glassdoor

Safeway operates as a banner of Albertsons Companies. Locally great and nationally strong, Albertsons Cos. (NYSE: ACI) is one of the largest food and drug retailers in the United States. Albertsons Cos. operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, and Carrs.Albertsons Cos. is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave nearly $225 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

Founded in 1915
USA
52K employees (1,722 in marketing)
47% recommend to a friend
47% CEO approval

Salaries

Posted range

$145K/yr – $188K/yr

Taken straight from the job posting.

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Sr. Content Strategist

Safeway · Pleasanton, CA · On-site