Responsibilities - Develop and execute global content strategies aligned with Amazon Leo's business goals and target audiences across B2B and B2C segments - Own and manage the global content calendar, ensuring timely delivery of content aligned with product launches, campaigns, and market segment moments - Oversee content creation across various formats (blogs, white papers, case studies, infographics, videos, and more) working with internal teams and external content providers - Conduct audience research and content audits to inform strategy and identify content gaps - Optimize content for SEO, answer engine visibility, and multi-system distribution - Leverage AI tools and automation to scale content production, personalization, and optimization across segments - Analyze performance metrics and recommend improvements to drive continuous content optimization - Collaborate with cross-functional teams (design, product marketing, product management, comms, and subject matter experts) to ensure alignment across execution touchpoints - Ensure brand voice, messaging, and positioning consistency across all content - Determine optimal content formats and channels based on audience segment and persona to drive engagement, lead generation, and customer loyalty - Manage relationships with internal and external content creators, agencies, and subject matter experts - Stay updated on industry trends, competitor content strategies, and algorithm changes affecting content marketing - A day in the life - Guide content creators, designers, and agency partners in producing compelling content across formats - Identify trends, content gaps, and audience preferences to inform the editorial roadmap - Collaborate with data and analytics teams to develop KPIs and measure content effectiveness - Work across segments to tailor content strategies that resonate with consumers and business customers alike - Partner closely with product marketing managers to translate product positioning and messaging into customer-facing content - Manage competing priorities and shifting requirements while keeping stakeholders informed on progress Requirements - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience designing, planning, and delivering content projects - Experience developing and executing content strategies across multiple channels and formats Nice-to-have - 6+ years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience - Experience in digital marketing and content production timelines and process - Experience equally comfortable building strategic marketing plans and executing at a tactical level - Experience in the areas of content strategy, strategic or financial planning and strategy execution, in a global capacity - Experience building and optimizing multiple, simultaneous content programs across segments - Experience with SEO, AEO, content management systems, and multi-channel distribution strategies - Experience in telecom, satellite, ISP, or technology sectors Benefits Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .