Responsibilities

• The Senior Content Marketing Manager develops and executes high-impact content that supports WD’s corporate marketing strategy and brand storytelling.
• Write and develop compelling content for the WD Blog, website, social media channels, YouTube, and external publications.
• Translate complex technical concepts into clear, engaging narratives for enterprise and technology audiences.
• Provide strategic input into and help manage a shared editorial and content calendar across corporate marketing and partner teams.
• Collaborate with engineering, product, and other subject matter experts to ensure content is technically accurate and aligned with WD’s innovation story.
• Partner with cross-functional teams—including creative design, web operations, and social media —to bring content to life across channels and formats.
• Support corporate storytelling initiatives including thought leadership, executive content, and industry commentary.
• Identify content opportunities aligned with WD’s core marketing pillars and key industry trends across AI, cloud, and data infrastructure.
• Monitor content performance and partner with digital teams to optimize for reach, engagement, and discoverability.