Responsibilities

• Set Rebrandly's content strategy across blog, web, social, email, and sales collateral, defining what we make, for whom, and why it matters to the business
• Own the editorial calendar end-to-end: planning, production, distribution, performance review
• Translate technical, product, and customer insights into content that resonates with marketers and developers
• Take a single source (webinar, product launch, customer story, data insight) and produce assets across formats: blog, social, email, one-pager, LinkedIn post, video script, slide
• Build AI-assisted workflows for drafting, editing, and repurposing, turning one interview into five assets, one product update into a campaign
• Own organic search strategy at scale; building programmatic page systems (integration pages, use-case hubs, comparison pages) alongside the core blog
• Lead our approach to GEO/AEO: understand how AI-powered search tools surface and cite content, and build a strategy that gets Rebrandly recommended
• Run an always-on listening program for Rebrandly mentions, category conversations, and competitive signals, turning what we hear into content, sales intel, and product feedback
• Own the customer story program end-to-end from intake to publication
• Operationalize customer voice beyond case studies: quotes, reviews, UGC, and community presence as a content engine

Requirements

• 5–7 years in B2B content marketing, ideally in SaaS or martech
• A proven track record of building content programs that drove measurable pipeline, brand authority, or both, with data to back it up
• Strong SEO fundamentals and hands-on experience with GEO/AEO, optimizing for how AI-powered search tools surface and cite content
• Hands-on comfort with AI tools (Claude, ChatGPT, LLMs) to accelerate and scale content production
• Demonstrated ability to repurpose one idea into many assets across formats
• Experience with LinkedIn as a brand and thought leadership channel

Preferred

• Product-led growth experience (driving bottoms-up adoption alongside top-down buyer engagement)
• Background in product marketing, customer marketing, or developer marketing
• Developer marketing and community management experience
• Familiarity with link management, martech, or marketing analytics categories
• Video content production (Loom, Descript, short-form)

Benefits

• Health & Wellness: Comprehensive medical, dental, and vision coverage with generous company contributions toward monthly premiums to keep you and your family healthy. We cover 100% of the premiums for short-term and long-term disability, basic life, and AD&D insurance. Plus additional support through HSA/FSA options and mental health resources with Talkspace.
• Work-Life Balance: Enjoy uncapped Flexible Time Off to recharge when you need it, giving you the flexibility to balance your professional and personal life. Plus a company-wide end-of-year shutdown
• Financial Security: Build your future with our 401(k) plan featuring company matching, helping you invest in long-term financial well-being.
• Remote-First Culture: We\'re committed to supporting our distributed team with the flexibility and resources you need to do your best work from wherever you are.
• Our Values: Join a team that lives by our core values of Builder Mindset, Know Your Customer, Burning Ambition, Transparency, and Courageous Collaboration.
• Remote-first, globally distributed team
• Backed by Five Elms Capital; financial stability with growth-stage ambition