Responsibilities

• Write and publish high-quality, search-optimized content on a consistent cadence, including (but not limited to) blogs, thought leadership, comparison pages, FAQs, infographics, and other digital content assets.
• Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences.
• Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content.
• Refresh and optimize existing content to improve search visibility, engagement, and conversion performance.
• Serve as a champion for SEO and AEO best practices, partnering with stakeholders to ensure content aligns with search intent, audience needs, and funnel stage.
• Bring flexibility to support broader content marketing initiatives as business needs evolve, contributing to initiatives such as research reports, executive thought leadership, campaign assets, customer stories, and other strategic content priorities.
• Apply SEO best practices including keyword research, topic clustering, and on-page optimization
• Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results
• Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
• Stay current on evolving search and AI trends and continuously refine content approaches

Requirements

• 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house)
• Strong writing ability: Proven experience creating high-quality, engaging, and search-optimized content at scale
• AEO competency: Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences
• LLM fluency: Experience using tools like ChatGPT and understanding how AI surfaces and summarizes content
• Data-driven mindset: Ability to analyze performance and apply insights to improve content
• Search intent & structure: Strong understanding of how content format and structure impacts discoverability and engagement
• Collaboration: Ability to work cross-functionally and influence without ownership
• Tools & technology: Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency