Responsibilities

• Content creation & optimization
• Write and publish high-quality, search-optimized content on a consistent cadence, including (but not limited to) blogs, thought leadership, comparison pages, FAQs, infographics, and other digital content assets.
• Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences.
• Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content.
• Refresh and optimize existing content to improve search visibility, engagement, and conversion performance.
• Serve as a champion for SEO and AEO best practices, partnering with stakeholders to ensure content aligns with search intent, audience needs, and funnel stage.
• Bring flexibility to support broader content marketing initiatives as business needs evolve, contributing to initiatives such as research reports, executive thought leadership, campaign assets, customer stories, and other strategic content priorities.
• SEO & AEO (embedded in execution)
• Apply SEO best practices including keyword research, topic clustering, and on-page optimization
• Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results
• Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
• Stay current on evolving search and AI trends and continuously refine content approaches
• Performance & optimization
• Track and analyze content performance using GA4, Google Search Console, and SEO tools (e.g., Ahrefs, Conductor)
• Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals
• Use data to inform content updates, identify opportunities, and improve performance over time
• Collaboration & enablement
• Partner with Product Marketing, Growth, Web, Brand, and External Communications teams to align content with campaign priorities
• Provide SEO and AEO guidance to social and PR teams to support amplification and discoverability
• Work with subject matter experts to develop accurate, differentiated content