Responsibilities

• Own the website: Serve as the primary owner of authentic8.com. You're the one accountable for what's on it, how it performs, and how fast we can change it
• Partner with internal operations and external web developers to plan, prioritize, and ship updates
• Manage the content roadmap across the homepage, product pages, use case pages, resource hub, and landing pages
• Keep the site fast, clean, and aligned to current positioning as messaging and products evolve
• Fix what's broken (links, forms, tracking, SEO issues) and prevent regressions
• Set the content strategy: Own the content marketing roadmap and editorial calendar, aligned to ICP (segment + vertical + use case) and full-funnel buyer journey (awareness to consideration to conversion to retention and upsell)
• Identify content gaps and pitch new ideas grounded in ICP needs, competitive dynamics, and search demand
• Prioritize what gets built next based on pipeline impact, not opinions
• Orchestrate the content pipeline: Brief internal SMEs (Product, CTO, Sales, CS) and external voices (customers, partners, industry experts). Get them what they need to contribute, and manage the intake of their drafts
• Edit, refine, and package SME-driven content into publishable assets: blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, and nurture emails

Requirements

• 7+ years of B2B content marketing experience, with meaningful time in a fast-paced startup or scale-up
• Experience managing and developing direct reports
• Direct experience owning a company website end-to-end, working with internal operations and external developers
• Proven ability to build and run an editorial calendar aligned to ICPs, use cases, and the full buyer journey
• Track record of orchestrating SME-driven content: briefing internal and external experts, editing their drafts, and packaging their expertise into ICP-facing assets
• Deep SEO fluency: technical, on-page, keyword strategy, and content architecture
• Working knowledge of AEO and GEO. You've already been experimenting with how to show up in AI answers
• Hands-on with AI tools for content repurposing, editing, and personalization at scale. You treat AI as an extension of your capabilities, not a threat to your craft
• Proven track record of measurable content wins: organic traffic lift, ranking improvements, conversion rate gains, or pipeline contribution
• Exceptional editing and copywriting chops. You can turn a rough SME draft into a publishable asset, rework a headline, sharpen a CTA, or restructure a landing page without needing hand-holding.