Sr. Content Manager

Minneapolis, MN

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and shape client content programs from strategy through execution, with a focus on cross channel delivery, data driven optimization, and business impact for food and agriculture clients.

  • Content ownership: lead planning, recommendations, and execution across websites, social, email, blogs, paid media and video.
  • Audience insight: research trends and industry to inform strategy and maintain platform best practices.
  • Performance: review analytics and optimize content to improve outcomes and inform client planning.

Job Description

Responsibilities

  • Leads content strategy and development for significant clients, including content planning, recommendations and execution.
  • Develops, writes and edits content across websites, social media, email, blogs, paid media, digital ads and video.
  • Plays a key role in social content planning and copy development, bringing platform best practices and recommendations forward.
  • Researches trends, audience behaviors and client industries to inform content strategy and recommendations.
  • Reviews data and analytics to optimize content performance and inform recommendations.
  • Contributes to annual client planning, campaign development and new business opportunities as needed.
  • Uses various online tools to organize, publish and manage content.
  • Brings strong writing, communication, presentation and problem-solving skills.

Requirements

  • Bachelor’s degree in marketing, journalism, communications or related field.
  • 5 - 8 years of experience working in digital or social media marketing.
  • Understanding of SEO, AEO, content analytics and platform best practices.
  • Expertise in food and ag industries preferred.
  • Agency experience preferred.

    Benefits

    • Comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more.
    • 401(k)
    • Short term disability
    • Long term disability
    • Paid national holidays
    • Parental leave
    • Paid sick leave
    • Paid vacation
    Curious Plot logo

    Curious Plot

    Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

    Founded in 2006
    Minneapolis, Minnesota, USA
    138 employees (56 in marketing)