Responsibilities

• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences.
• Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work.
• Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team.
• Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders.
• Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives.
• Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led content supporting campaigns and always-on needs.
• Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP- supporting education, and other digital experiences.
• Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals' social voice and presence.
• Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance.

Requirements

• BA/BS in marketing, communications, journalism, digital media, or related field preferred; equivalent experience considered.
• 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.
• 4+ years of demonstrated people leadership and direct team management experience required.
• Demonstrated success building, developing and inspiring high-performing multidisciplinary teams.
• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work without needing to personally own every execution
• Evidence of leading teams through change, building new capabilities and creating clarity in evolving organizations.
• Demonstrated experience developing cross-channel content strategies and editorial calendars.
• Strong understanding of major social platforms, latest trends and best practices, creator/influencer content, audience behavior, and digital content performance.
• Experience using analytics and audience insights to optimize content and communicate recommendations to stakeholders.

Preferred

• Health, wellness, nutrition, CPG, or regulated-industry experience is a plus.