Responsibilities

• Develop compelling, on-brand copy for multi-channel digital campaigns across paid social, search, display, and organic channels.
• Concept and create advertising copy for platforms including Meta, Pinterest, Reddit, search, and display.
• Write and optimize e-commerce and digital shelf content, including product detail pages (PDPs), above-the-fold content, enhanced/A+ content, product descriptions, and brand storefronts.
• Create content for e-commerce platforms such as Amazon, Walmart, and direct-to-consumer experiences with an emphasis on engagement, SEO, and conversion.
• Use AI-assisted writing tools and modern content workflows to support content creation at scale while maintaining brand quality and consistency.
• Translate brand strategies into distinct written voices, messaging frameworks, and style guidelines.
• Maintain consistency across copy while adhering to applicable brand, regulatory, and legal requirements.
• Partner with content strategists, designers, data scientists, and account teams to incorporate performance insights and customer behavior into creative work.
• Present creative concepts and copy recommendations to clients, clearly communicating the strategic thinking behind the work.
• Contribute ideas, concepts, and copy to new business pitches and internal client initiatives.

Requirements

• 3–5 years of professional copywriting experience within an agency or fast-paced digital environment.
• Experience developing copy for both brand/advertising campaigns and e-commerce or performance marketing.
• Strong experience writing across paid digital channels, including social, search, and display.
• Experience creating PDP, digital shelf, and other e-commerce content.
• Strong portfolio demonstrating diverse writing styles, creative concepting, multi-channel campaigns, and client work.
• Understanding of SEO principles, keyword integration, advertising fundamentals, and the customer decision journey.
• Ability to use data, analytics, and performance insights to inform copy and creative decisions.
• Hands-on experience or strong familiarity with AI writing tools and AI-assisted content production workflows.
• Excellent writing, editing, proofreading, and communication skills.
• Strong attention to detail with the ability to manage multiple projects and tight deadlines.