Sr. Content & Editorial Manager

Dallas, TX (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Lead the association's content strategy to acquire, engage, and retain members, manage a content team and cross‑functional partners, and steward editorial standards and performance across multi‑channel programs.

  • Own content strategy and editorial governance to drive membership value
  • Coordinate multi‑channel content creation, measurement, and optimization

Job Description

Responsibilities

  • Develop and execute a comprehensive content strategy that supports membership acquisition, engagement, retention, and overall member value.
  • Create, edit, and manage content across digital, print, video, webinar, email, and community platforms.
  • Partner with Marketing to promote member content through newsletters, email campaigns, social media, websites, and other communication channels.
  • Collaborate with departments across the Association to identify, develop, and leverage content opportunities that advance organizational and membership objectives.
  • Lead and mentor content staff, freelance writers, editors, designers, and other contributors, including responsibility for coaching, workflow management, prioritization, and performance management.
  • Establish and maintain editorial standards, ensuring content reflects the Association's brand, voice, quality expectations, and strategic priorities.
  • Conduct ongoing content audits to ensure accuracy, relevance, consistency, and alignment with member needs and interests.
  • Manage content-related budgets, contracts, freelancers, agencies, and external vendors.
  • Monitor industry trends, content best practices, emerging technologies, and competitive activities across scientific, medical, healthcare, and professional associations.
  • Measure and analyze content performance using engagement, retention, and conversion metrics, applying insights to continuously improve effectiveness.

Requirements

  • Bachelor's degree or equivalent combination of education and experience.
  • 5 years of relevant experience
  • Five or more years of experience in content strategy, editorial management, publishing, content marketing, membership engagement, communications, or related fields.
  • Demonstrated experience developing and executing multi-channel content strategies that increase audience engagement, acquisition, retention, or member/customer growth.
  • Experience leading content teams and managing employees, freelancers, agencies, or cross-functional contributors.
  • Exceptional writing, editing, proofreading, and storytelling skills across multiple formats, including articles, newsletters, webpages, videos, webinars, and digital resources.
  • Strong understanding of audience development and content personalization strategies.
  • Experience using analytics, audience insights, and performance metrics to evaluate content effectiveness and optimize engagement.
  • Excellent project management skills with the ability to manage multiple priorities simultaneously and deliver high-quality work on schedule.
  • Proven ability to collaborate effectively with marketing, membership, education, digital, and business stakeholders to achieve strategic objectives.

Benefits

  • Health Benefits
  • Medical, Dental, and Vision Plans
  • Disability & Insurance
  • Well onTarget – Wellness Program
  • Holidays & Paid Time Off
  • Employee Assistance Programs (EAP)
  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
American Heart Association logo

American Heart Association

4.3 Glassdoor

Welcome to the American Heart Association’s movement to change the future of health and be the progress that ensures longer, healthier lives for all. By driving breakthroughs in science, policy, and care – together -- we can overcome today’s biggest health challenges and transform lives every day. The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. We are advocates of good health and promoters of positive behaviors, nutritious eating habits and healthy lifestyles. We also fund cutting-edge research and professional education programs. We promise to have an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular health.Join our communities:Facebook: http://facebook.com/AmericanHeart X: http://x.com/American_Heart YouTube: http://www.youtube.com/American_HeartPinterest: http://pinterest.com/americanheart Instagram: http://instagram.com/american_heartTikTok: https://tiktok.com/@americanheartassociationHeart News: http://twitter.com/heartnews ASA Facebook: http://facebook.com/AmericanStrokeASA X: https://X.com/American_StrokeScience News: https://x.com/AHAScienceCPR Facebook: https://www.facebook.com/AHACPRCPR X: https://x.com/heartCPR Go Red for Women Facebook: https://www.facebook.com/goredforwomen Go Red for Women X: http://twitter.com/goredforwomenAdvocacy Facebook: https://www.facebook.com/yourethecureAdvocacy X: https://x.com/AmHeartAdvocacy

Founded in 1924
Dallas, Texas, USA
11K employees (645 in marketing)
86% recommend to a friend
95% CEO approval

Funding

Total Funding
$4.6M
Last Raise
$100K
Grant, 7 months ago

Funding History

  • Aug 2025
    Grant • $100K
  • Jul 2024
    Grant • $2.7M
  • Jun 2024
    Grant • $690K

Traffic Signals

Monthly Visitors
7.5M
Monthly Google Ads Budget
$925.3K
Traffic Source Mix
Search
50.5%
Direct
42%
Referral
6%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~11.1K
American Heart Association logo

Sr. Content & Editorial Manager

American Heart Association · Dallas, TX · Unknown