Sr. Consumer Insights Manager, Advertising Research, XCM Insights

New York City, NY (Unknown)

$125K/yr – $170K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

You will own the end-to-end research program, designing and executing primary studies to generate actionable insights for multiple stakeholder teams.

  • Lead design of interview guides and surveys
  • Analyze data and synthesize findings
  • Build scalable research tools and cross-functional partnerships

Job Description

Responsibilities

  • Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
  • Design interview guides/surveys, run interviews as necessary, analyze data and synthesize the findings.
  • Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
  • Design scalable and nimble mechanisms that help scale research solutions, tools and processes.
  • Build and manage relationships with internal stakeholders and external agency partners.

Requirements

  • Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
  • Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering or related field
  • 10+ years of marketing research experience
  • Experience in ad research covering multiple countries.

Preferred

  • Master's degree or above in business administration, economics, mathematics, engineering, statistics or related field
  • Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages
  • Experience working within a global company, with multi-country responsibilities
  • Experience in balancing conflicting priorities dealing with ambiguity
  • Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
  • Expertise in executing quantitative research methods (e.g. factor analysis, regression analysis, etc) & mixed method studies (e.g. segmentation).
  • Exceptional written and oral communication abilities.
  • Experience authoring research reports.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave

Salaries

Posted range

$125K/yr – $170K/yr

Taken straight from the job posting.

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