Responsibilities

• Lead the end-to-end execution of customer and market research projects—from scoping and methodology design to analysis and reporting.
• Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.
• Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.
• Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.
• Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.
• Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.
• Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.
• Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.

Requirements

• Bachelor's degree in marketing, Psychology, Sociology, Statistics, Business, or related field
• OR
• Equivalent years of experience in related field
• 4+ years of experience in consumer insights, market research, or marketing analytics, preferably within a technology or B2B environment.
• Deep expertise in a wide range of research methodologies and data analysis techniques.
• Strong business acumen with the ability to connect insights to strategic decisions.
• Proficiency with tools such as Qualtrics, SurveyMonkey, SPSS, Tableau, Excel a plus
• Exceptional communication skills—both written and verbal—with experience presenting to senior leadership.

Preferred

• Master's degree in marketing
• Corporate marketing department experience
• B2B industry research experience
• Analytical Mindset: Strong ability to analyze data, identify trends, and translate complex information into actionable strategies.
• Critical Thinking Skills: Resourceful and proactive in identifying and resolving technical and performance issues.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.
• Collaboration: Proven ability to work effectively in cross-functional teams and with external partners.
• Detail-Oriented: Meticulous attention to detail in testing, analysis, and implementation.