Responsibilities

• Serve as a proactive consultation lead for the Creative Strategy team, translating business plans into aligned creative documentation for internal and external teams.
• Shepherd the creative development process from briefing to in-market optimization for complex projects to maximize brand & business goals.
• Ensure consistent messaging across programs and audiences by aligning key attributes, benefits, and support points.
• Partner with the Creative Strategy Director, project management, and marketing to build integrated, scalable strategies informed by insights and performance.
• Experience building go-to-market strategies within a highly regulated B2B2C industry with multiple distribution channels.
• Lead the development and execution of strategies for long-term sustainable growth with data-driven insights.
• Lead sophisticated projects with multiple deadlines and shifting priorities to deliver results.
• Implement digital and traditional marketing tactics, including creative development, planning, and execution.
• Direct creative development and provide feedback on look and feel with strong briefs.
• Monitor emerging trends in content, design, and marketing tactics.
• Review customer insights and analytics to forecast needs and inform data-based decisions.
• Ensure programs stay on strategy and on schedule.
• May perform other responsibilities as assigned.