Responsibilities

• Lead how our brands show up in the wild—across social platforms and within the communities that live and breathe this lifestyle.
• Own and evolve the social and community strategy across Instagram, TikTok, YouTube, Facebook, X, and what’s next
• Build seasonal and campaign-driven roadmaps that connect product, culture, and
• Concept and execute content, from short-form video and in-the-field moments to polished brand storytelling, ensuring everything feels authentic and true to the lifestyle
• Serve as the voice of the brand, engaging directly with the community in a way that builds trust and credibility
• Lead content calendars and publishing with a strong point of view on what matters now
• Work cross-functionally with brand, marketing leadership, creative, eCommerce, PR, and sales to bring campaigns and real time messaging to life
• Actively engage with the community, responding, moderating, and building real relationships with hunters and shooting enthusiasts
• Confidently navigate a passionate and opinionated audience, handling feedback, questions, and conversations with sound judgment as a category expert
• Grow and activate a network of creators, ambassadors, and partners who live the lifestyle and tell it well

Requirements

• Experienced in social, with a track record of growing brands and building engaged communities
• Fluent in today’s platforms and tools, always experimenting with what’s next
• Skilled in creating video, photography, and copy that stop the scroll and hold attention
• Confident managing creators and influencers, with a strong instinct for fit and authenticity
• Analytical enough to know what’s working, and creative enough to act on it
• Organized, self-directed, and able to move at the speed of culture
• Deeply connected to hunting and shooting culture, with firsthand experience authentically understanding of the lifestyle, community, and brand voice

Preferred

• Experience leading creators and ambassadors
• Strong storytelling ability across video, photography, and copy
• Passion for hunting culture

Benefits

• medical and dental
• vision
• disability and life insurance
• 401K
• PTO
• paid holidays
• gear discounts
• the ability to add value to an exciting mission!
• We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!