Drive community-level marketing campaigns across channels to support occupancy goals for multi-location senior living communities.

• Own execution of omni-channel campaigns at the community level.
• Must-have: Five+ years in local, regional, or field marketing.
• Standout: Experience supporting multi-location businesses and advertising budgets.

Responsibilities

• Execute integrated marketing campaigns at the community level, including print, direct mail, digital, email, events and partnerships.
• Customize market level campaigns to reflect the unique attributes, positioning, and audience of each community.
• Ensure all marketing efforts are launched on time, targeted effectively, and aligned with occupancy goals.
• Identify and activate local opportunities including sponsorships, partnerships, and community outreach.
• Manage relationships with local media vendors, partners, and agencies, including negotiation and placement execution.
• Ensure efficient allocation of community-level budgets to maximize reach, lead quality, and return on investment.
• Identify opportunities to improve cost efficiency and performance through strategic media planning and buying.
• Coordinate with community leadership to ensure marketing aligns with operational realities and resident experience.
• May perform other duties as needed and/or assigned.

Requirements

• Bachelor’s degree in marketing/communications or related field required
• Five (5) or more years of experience in local, regional, or field marketing
• Must successfully complete all Atria specified training programs
• Experience supporting multi-location businesses preferred
• Experience in advertising, media buying, or account management strongly preferred
• Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred
• Demonstrated understanding of paid media channels (digital, print, direct mail, or local partnerships) and how they drive lead generation
• Data-driven mindset with a focus on performance and optimization
• Will be required to travel up to 10% of the time on behalf of the Company
• Travel time is subject to change based on business needs

Preferred

• Experience supporting multi-location businesses preferred
• Experience in advertising, media buying, or account management strongly preferred
• Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred

Benefits

• Paid holidays and PTO
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)
• Enrollment in benefits varies by employee classification