Responsibilities

• Design and execute a comprehensive partnership strategy across mission-aligned nonprofit and advocacy organizations
• Build and maintain trusted, long-term relationships with leaders in animal welfare, plant-based health, environmental advocacy, rescues, sanctuaries, and student communities
• Identify and activate credible third-party voices to help counter misinformation and reinforce the Company’s mission and values
• Partner cross-functionally with Communications and Marketing to support op-eds, campaigns, and organic amplification opportunities
• Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments
• Lead a scalable grassroots engagement strategy that drives authentic connections with plant-based and mission-aligned communities
• Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion-driven spaces
• Direct execution of product sampling, donations, field activations, and ambassador-style engagement programs
• Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return
• Position Beyond Meat as a trusted, mission-driven partner—not a transactional sponsor—within aligned communities

Requirements

• Bachelor’s degree in a related field required
• 7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
• Proven success building and managing mission-aligned partnerships or coalitions
• Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems
• Experience leading community-based campaigns, event activations, or ambassador programs
• Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
• Strong project management and cross-functional collaboration skills in a fast-paced environment
• Experience with measurement frameworks, impact tracking, and partner relationship management systems
• High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work
• Strong strategic thinking skillset