Sr Communications Specialist (External Channels - Optum Insight) - Remote

Responsibilities

• External channel strategy and activation
• Lead external channel strategy and execution for Optum Insight across the Optum newsroom, social media and other relevant owned digital channels
• Develop channel plans that translate Optum Insight communications priorities into effective external activation
• Recommend the right channels, formats, timing and distribution approach for priority stories, campaigns and communications
• Manage publishing, distribution and amplification of Optum Insight content across external channels
• Optimize content for audience engagement, discoverability and channel performance
• Coordinate with enterprise channel teams to ensure Optum Insight priorities are effectively represented across broader Optum channels
• Audience and reputation insight
• Monitor external conversations, trends, audience behavior and sentiment relevant to Optum Insight, its businesses and reputation
• Identify emerging opportunities, issues and areas of noise across external channels

Requirements

• 3+ years of experience in communications, paid social media, digital channels, audience engagement or related fields
• Experience developing and executing social or digital channel strategies
• Experience managing content publishing and distribution across social and digital platforms
• Experience using audience, social listening or performance insights to inform communications decisions
• Experience working across multiple teams and stakeholders

Preferred

• Experience in health care, technology, business-to-business communications or another complex industry
• Experience with social listening, reputation monitoring or audience intelligence
• Experience working with newsroom, editorial or thought-leadership content
• Experience using emerging technologies to improve communications effectiveness
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)