Responsibilities

• Support the execution of social-first brand strategies across key social and digital platforms
• Monitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brand
• Contribute ideas and recommendations that support the brand's voice, storytelling, and audience engagement objectives
• Help maintain social content calendars, campaign trackers, and planning tools
• Support the implementation of social and content guidelines across activations
• Collaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiatives
• Assist with gathering insights and competitive analyses to inform planning and content development
• Execute social campaigns and activations from briefing through launch and post-campaign reporting
• Capture, develop, and produce social-first content for organic and paid campaigns
• Support product seeding programs through sample coordination, shipment tracking, creator communications, and user-generated content (UGC) collection and curation

Requirements

• 3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related field
• Experience supporting and executing social media campaigns across multiple platforms
• Strong knowledge of social platforms including TikTok, Instagram, YouTube, Facebook, and emerging channels
• Familiarity with creator and influencer marketing programs
• Understanding of social media metrics, analytics, and performance reporting
• Ability to identify trends and translate insights into actionable recommendations
• Strong project management, organizational, and prioritization skills
• Excellent communication and collaboration skills with the ability to work effectively across teams and agency partners
• Detail-oriented with strong follow-through and execution capabilities
• Curious, proactive, and adaptable in a fast-paced environment

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.