Sr. Brand Planning Manager - HOKA

Portland, OR (Hybrid)

$131K/yr – $177K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive long-range brand planning and cross-functional alignment for footwear performance across fiscal years and seasons.

  • Own the 5-Year Brand Plan and seasonal MFP tied to financial targets
  • Must-have: 6+ years in strategic planning with cross-functional influence
  • Standout: deep footwear/athletics experience plus executive-ready insights

Job Description

Responsibilities

  • Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises
  • Develop seasonal Merchandise Financial Planning (MFP) that ladders to long-term targets and KPIs
  • Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management
  • Build executive-ready reporting, dashboards, and ad hoc analysis to support decision-making
  • Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing
  • Drive consensus and continuous improvement in planning tools, processes, and operating rhythms

Requirements

  • Curious, strategic, and analytically rigorous, with strong financial acumen
  • An influential communicator who can translate data into clear, compelling narratives
  • Have strong experience in the footwear and apparel industry, ideally in performance/athletic categories
  • Demonstrate a proven track record of developing and maintaining strong cross-functional partnerships
  • Bachelor’s degree or equivalent experience
  • 6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
  • Experience in performance running footwear or performance trail footwear categories
  • Proven ability to influence senior leaders and drive cross-functional initiatives
  • Deep understanding of financial planning, KPIs, and merchandise planning concepts
  • Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred

Preferred

    Benefits

    • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
    • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
    • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
    • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
    • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
    • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle
    HOKA logo

    HOKA

    You've never run in anything like HOKA. Maximal cushion and minimal weight. Why run when you can fly?

    Goleta, California, USA
    1.5K employees (292 in marketing)

    Traffic Signals

    Monthly Visitors
    12.5M
    Monthly Google Ads Budget
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    Traffic Source Mix
    Search
    46%
    Direct
    45.3%
    Referral
    4.5%
    Social
    1.8%
    Paid
    2.2%

    Headcount Trend

    Current headcount: ~1.5K

    Marketing Team

    Marketing Team Size
    214 (14% of company)
    Median Career Experience
    12.5 years
    Median Tenure
    3.6 years
    Marketing Roles Posted (Last 30 Days)
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