Sr Brand Mgr, Live Event Merch, Amazon Music Merch

Responsibilities

• Own the end-to-end brand development strategy for strategic artist partners, serving as the primary point of contact for artist teams and management
• Pitch, secure, and manage artist merchandise partnerships that drive mutual value for artists and the Amazon Music Merch business
• Develop and execute comprehensive business plans for artist retail merchandise collections, including revenue targets, margin goals, and growth strategies
• Lead full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/live events
• Collaborate with creative directors and manufacturers to develop innovative, on-brand products that resonate with fan communities
• Manage day-to-day execution of event collection launches, ensuring alignment with brand vision while driving revenue to the bottom line
• Own P&L accountability for assigned artist partnerships with a focus on revenue margin optimization and delivering significant top and bottom-line results
• Leverage data and analytics to inform business decisions, identify growth opportunities, and measure collection performance
• Drive internal cross-team collaboration across creative, operations, supply chain, marketing, and finance teams
• Manage multiple competing priorities simultaneously in a fast-paced, entrepreneurial environment

Requirements

• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• 6+ years of experience in brand management, merchandise/product development, or artist partnerships within the music, entertainment, or consumer products industry
• 5+ years of experience developing and executing business plans with P&L ownership, including revenue targets, margin optimization, and top/bottom-line accountability
• 5+ years of experience managing external partnerships or client relationships, including pitching, negotiating, and securing deals with artists, talent management, or brand partners
• Experience managing ecommerce product launches or retail merchandise collections from concept through execution
• Bachelor's degree in Business, Marketing, or a related field

Preferred

• 8+ years of experience in artist merchandise, licensed consumer products, or music industry brand development with demonstrated revenue growth
• Experience managing pop-up retail activations, live event merchandise, or experiential commerce programs
• Proven track record of building and scaling artist or talent-driven merchandise businesses, delivering measurable YoY revenue and margin improvement
• Experience leveraging data and analytics to inform product assortment decisions, identify growth opportunities, and optimize collection performance
• Deep relationships within the music industry, including artist management, labels, and creative agencies
• Experience working within a high-growth, entrepreneurial environment where you built processes and mechanisms from the ground up
• MBA or advanced degree in a related field

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave