Sr Brand Mgr, Live Event Merch, Amazon Music Merch

Culver City, CA (On-site)

$120K/yr – $162K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Lead end-to-end brand development for strategic artist partnerships and drive revenue through merchandise programs and events.

  • Own P&L for artist partnerships and optimize margins
  • Spearhead partnerships, product development, and live/event launches
  • Align cross-functional teams across creative, operations, and finance to scale growth

Job Description

Responsibilities

  • Own the end-to-end brand development strategy for strategic artist partners, serving as the primary point of contact for artist teams and management
  • Pitch, secure, and manage artist merchandise partnerships that drive mutual value for artists and the Amazon Music Merch business
  • Develop and execute comprehensive business plans for artist retail merchandise collections, including revenue targets, margin goals, and growth strategies
  • Lead full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/live events
  • Collaborate with creative directors and manufacturers to develop innovative, on-brand products that resonate with fan communities
  • Manage day-to-day execution of event collection launches, ensuring alignment with brand vision while driving revenue to the bottom line
  • Own P&L accountability for assigned artist partnerships with a focus on revenue margin optimization and delivering significant top and bottom-line results
  • Leverage data and analytics to inform business decisions, identify growth opportunities, and measure collection performance
  • Drive internal cross-team collaboration across creative, operations, supply chain, marketing, and finance teams
  • Manage multiple competing priorities simultaneously in a fast-paced, entrepreneurial environment

Requirements

  • Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
  • 6+ years of experience in brand management, merchandise/product development, or artist partnerships within the music, entertainment, or consumer products industry
  • 5+ years of experience developing and executing business plans with P&L ownership, including revenue targets, margin optimization, and top/bottom-line accountability
  • 5+ years of experience managing external partnerships or client relationships, including pitching, negotiating, and securing deals with artists, talent management, or brand partners
  • Experience managing ecommerce product launches or retail merchandise collections from concept through execution
  • Bachelor's degree in Business, Marketing, or a related field

Preferred

  • 8+ years of experience in artist merchandise, licensed consumer products, or music industry brand development with demonstrated revenue growth
  • Experience managing pop-up retail activations, live event merchandise, or experiential commerce programs
  • Proven track record of building and scaling artist or talent-driven merchandise businesses, delivering measurable YoY revenue and margin improvement
  • Experience leveraging data and analytics to inform product assortment decisions, identify growth opportunities, and optimize collection performance
  • Deep relationships within the music industry, including artist management, labels, and creative agencies
  • Experience working within a high-growth, entrepreneurial environment where you built processes and mechanisms from the ground up
  • MBA or advanced degree in a related field

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$120K/yr – $162K/yr

Taken straight from the job posting.

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Sr Brand Mgr, Live Event Merch, Amazon Music Merch

Amazon · Culver City, CA · On-site